As summer is fast approaching, I notice I am much more
susceptible to marketing ploys that play into the idea of summer. Summery
colors, commercials and advertisements with images of outdoors and happy people
outside, shorts, floral patterns, and bikinis seem to call my name.
“Buy me,
buy me—it will make summer so much closer” the flip-flops cry to me from the
shelves. Of course advertisers, merchandisers, and store managers all know this
and plan their packaging, ads, and store layout accordingly.
Once again, I feel as though both I and the marketing
geniuses win in this case. They get to make more money because I feel the urge
to spend money on things that I don’t really need—but I feel better because of
it. It makes me feel closer to summer, whether or not it’s true. So where’s the
harm in that? Besides that maybe my wallet is a little lighter after I leave
the store.
No comments:
Post a Comment