Resolutions and Their Impact on Consumption

What is it about the impending Spring Break that seems to make the gym so much busier?
The same thing that occurs after every bout of New Year's resolutions, I suppose.

Right before an event, like Spring Break or class reunions, the idea of looking your best becomes highly salient, which in turn leads to things such as working out, eating healthy, getting nails and hair done, etc. However, once the event passes it often leads to reverting back into old habits.

I definitely won't complain once spring break passes, as I much preferred my uncrowded spinning classes from before the idea of wearing a swimsuit on the beach became salient to the masses.